Created by - Asif Mahmud Arnob
How to Become a Digital Marketing Expert in 30 days
The best path to become a digital marketing expert is to start practicing digital marketing from now. The best thing about digital marketing is that you can start doing it at a very small scale. All you need is a computer, an internet connection and a small amount of money to play with. You can learn digital marketing by applying the concepts in your own mini-project. Here are the things you can do right now:Applying Digital Marketing on a Small ScaleChoose a topic you are passionate about and start a blog about it. Cost: Approx $50 per year for domain and hosting.Learn a little about SEO and write SEO optimized articles in your blog.Install Google Analytics tracking code and see if you are getting some traffic to your blog. Explore Google Analytics.Open an Adwords account and do some keyword research to see what people are searching for in Google to find information on the topic you are blogging about.Write more articles and publish on your blog.Open a Facebook page dedicated to your blog (apart from your personal page) and share the articles on your Facebook page.Promote your page with Facebook advertising. Budget for promotion can be as low as $10.Implement Facebook like box in your blog.Embed social sharing buttons in your blog articles. You can do this using WordPress plugins and it is free.Sign up for an email marketing service such as Aweber. Costs $20 per month. Also try MailChimp.Embed email signup forms in your blog and collect subscribers. Email subscribers whenever you publish something in your blog.Promote your Facebook page through email marketing and in turn also get more email subscribers from your Facebook page.Promote your blog via Adwords. Get started with very low CPC bids. Most new Adwords accounts get a free $100 credit for promotion. If you don’t get it, call Adwords support and they will give you free credits to get you started.Sign up for Google Adsense and deploy advertising codes in your blog.Convert your blog into a mobile friendly blog and create mobile ads in Adwords.All the above steps can be done in 30 days by investing one hour per day. After you do all the steps above your would have gained a bit of hands-on experience in the following areas which pretty much sums up to the following major components of Digital Marketing:Components of Digital MarketingContent marketingSearch Engine Optimization (SEO)Paid Search (PPC)Email marketingSocial Media MarketingDigital Display Marketing (Ad Ops)Web Analytics and ReportingMobile Marketing30 hours of experience does not make you an expert in Digital Marketing but you will be a much better qualified digital marketing professional than most of the people out there on the market. After this you can continue scaling up your mini-project and add even more things to it. For example, Google webmaster tools integration is something I have not mentioned in the above list but it is important for digital marketing. Your expertise will increase to the level you are ready to scale up your project.The job of a Digital Marketing ManagerPractical hands-on experience of applying digital marketing principles added with some qualifications and certifications makes you an ideal candidate for a job profile such as Digital Marketing Manager of a brand or company.As a manager of digital marketing you will be responsible for spear heading the entire digital marketing wing of the company. You may also have to manage a team of people who will be ready to execute specific digital marketing actions. Digital marketing is most effective when all the components of digital marketing are used in such a way that they complement each other. This is also called Integrated Digital Marketing. If the company is large enough, the job title can be VP of Digital Marketing where several managers report to the VP. Such jobs are coming up fast and can be highly lucrative.If you are not interested in a full time job like I have just mentioned, you can still use your digital marketing expertise to consult, speak in conferences and universities and grow your own internet projects.So what are you waiting for? Get started becoming a digital marketing expert today. Now!
More detailsPublished - Wed, 20 Apr 2022
Created by - Asif Mahmud Arnob
5 Major Ways to make an ROI on Learning Digital Marketing
So you are learning digital marketing, paid ads, SEO, content marketing, Email marketing, Marketing automation, Blogging and content marketing and so on. But what's the point? What's the point of learning all this? It costs TIME to learn this. And it also costs MONEY if you want good quality training. So, after you invest TIME & MONEY to learn digital marketing, you have to make money from your digital marketing skills. You need to monetize your learning. You have to consider this time and money as an investment - for future returns. Online/Internet/Digital marketing is a huge and growing career field right now. As the internet grows more and more, companies are finding themselves in need of a savvy marketer who understands social media, analytics, ads, sales funnels, and more.Here I want to talk about how to get that money back. How to make an ROI (Return on Investment) on learning digital marketing? From my experience, I see 5 major ways to do it:Types of digital marketing jobs and topic areasBecome a Blogger & Affiliate MarketerGet a Digital Marketing JobStart a Freelancing Career or a Digital Marketing AgencyGrow your existing business using digital marketingLet's discuss this one by one, and by the end of this article, let's find out which is the best one for you.1. Types of digital marketing jobs and topic areas:There is a wide scope of digital marketing roles out there meaning there is an enormous assortment of professional choices.Interactive Innovation, (for example, AI)Mobile MarketingSearch Engine Optimization (SEO)Search Engine Marketing (SEM)Social Media Marketing (SMM)E-commerce MarketingEmail MarketingMarketing AutomationContent Management and CurationCopywriting and EditingBusiness AnalyticsMarketing Strategist2. Become a Blogger & Affiliate MarketerIf you are the type of person who wants time and location freedom, becoming a blogger is your best choice. You can work from anywhere. You will not have a boss. You need not be the boss to anyone. Your blog(s) will become assets. And a source of passive income. You can travel, and take holidays whenever you want. A blog can attract traffic. You can monetize that traffic by selling others products (affiliate marketing) or by launching your own products. You can build an email list, and have followers on all social media channels. Everything can be automated. This is one of the best options to live the life of your dreams. Especially, if travelling is what you want to do. But you cannot become a successful blogger just like that. To grow your blog, you need to learn digital marketing. And you have to be extremely good at it.Blogging is great for you if:- You are ready to wait long term for the income to come.- You are comfortable appearing in-front of an audience- You love being a celebrity among your followers and love that attention!But Blogging might not be for you if:- You are not interested or comfortable in creating a personal brand- You are not comfortable to appear in front of an audience- You want faster growth and more assured income- You are not interested in a lifestyle business.Then you can get a good digital marketing job. Which leads us to the 3rd way to monetize your skill.3. Get a Digital Marketing Job:A lot of companies need digital marketers. Because old methods of marketing doesn't work anymore. Ads on TV, Newspapers, Radio and Magazines are not working. That's because people are not spending enough time on it. The people are using digital devices. They are using mobiles, tablets and laptops. The people are spending time on social media, apps and websites. Instead of TV, Newspaper and Magazines. So every business that is already having a product or service. Every business that is already making revenue. Now needs to shift their focus to digital marketing. But these are medium to big businesses. And digital marketing is not easy. So they are looking for digital marketing candidates to hire. They want Paid Ads Experts. They want social media experts. Content marketing experts. SEO experts and so on. So if you can learn digital marketing well. Then you can get a good digital marketing job. You can get a job in one of the companies in your own city. But you can also do blogging on the side. In fact, you can start blogging right away. Because the blog will give you experience in Digital Marketing. You can show this on your resume as a project that you did. And you can get a job much easier than other people who applied for the same job. Because this blog proves that you take initiative. This blog proves that you know digital marketing. And in the future, you can also make this blog a full time income earner, if things go well.Now what if you don't want a job? What if you want to run your own business? What if you want to start a business? And you are not ready to be a lifestyle blogger. That takes us to the 4th option.4. Be a Freelancer and/or Start a Digital Marketing AgencyYou can use your digital marketing skills to help other businesses. But you don't want a job. So, you can be a freelancer. And if the business grows, you can convert your freelancing career into an agency. That's another great method to use your digital marketing skills. A lot of companies are looking for help in digital marketing areas. You can get clients. Charge them on a project basis or hourly basis. You can start as a freelancer. Then you can grow into an agency with full time employees. The opportunity is HUGE. If you start an agency and make it successful, you can easily make 5-10 lakhs INR per month ($7,000 - $15,000 per month). Once you setup the systems and processes, you will be able to scale it quickly. So stay tuned for my updates on how to start an agency and grow it. Until then learn digital marketing through blogging. Or learn advanced digital marketing through my training videos.And let’s not miss the 5th one.5. Use Digital Marketing to Grow Your BusinessThis step is kinda obvious. We’ve already talked about why digital marketing is important. People are spending their time on digital mediums. The only way to reach customers is via digital marketing. So if you are running a business, your growth will come from digital marketing. You need to stop using traditional marketing right now. If you can hire a digital marketers and build a team, great. But as a business owner, you should also learn digital marketing.So, what’s your preferred way of monetizing your digital marketing skill?
More detailsPublished - Sat, 23 Apr 2022
Created by - Asif Mahmud Arnob
How to Export Connections from LinkedIn
You can export a list of the connections you have on LinkedIn at any time.To export LinkedIn connections:1. Click the Me icon at the top of your LinkedIn homepage.2. Select Settings & Privacy from the dropdown.3. Click Data privacy on the left rail.4. Under the How LinkedIn uses your data section, click Change next to Get a copy of your data.5. Select Want something in particular? Select the data files you’re most interested in.6. Select Connections.7. Click Request archive.8. Enter your password and click Done.9. You'll receive an email to your Primary Email address which will include a link where you can download your list of connections.Notes:When you’re exporting your connection data, you may notice that some of the email addresses are missing. You will only see email addresses for connections who have allowed their connections to see or download their email address.The CSV and vCard formats don't support all characters. As a result, languages with extended character sets (such as Chinese, Japanese, or Hebrew) aren’t supported.You currently can't export a list of your contacts that aren’t 1st-degree connections.If you're exporting your connections because you have a duplicate account, remember to close your extra account and import your connections list to another LinkedIn account. Make sure you've saved the file in a location you can find, and then follow the instructions for uploading contacts using a CSV file.
More detailsPublished - Fri, 01 Jul 2022
Created by - Asif Mahmud Arnob
How to Export Your Gmail Contacts
What to KnowIn Google Contacts, select Export > Contacts and choose the appropriate format.You can export the entire list or only certain groups.New automatic contact entries are found under Other contacts in Gmail Contacts.Export Your Gmail ContactsYour address book isn't tied to one Gmail address. You can use it with another Gmail account or a desktop email program such as Outlook, Mozilla Thunderbird, or Yahoo Mail. To export your full Gmail address book:1. Open Google Contacts. The easiest way to do that is to visit https://contacts.google.com/ or select the apps menu in the upper-right corner of Gmail and choose Contacts.2. Select Export.3. To export an entire address book, select Contacts. Select the drop-down arrow to choose a Google Contacts group.4. Choose an export format:## The Outlook CSV format exports all data and converts names to the default character encoding.## The Google CSV format exports all data and uses Unicode to preserve international characters. Some email programs such as Outlook do not support Unicode.## The vCard format is an internet standard that is supported by many email programs and contact managers such as OS X Mail and Contacts.5. Select Export.6. Download the file (named Contacts) to your computer. You can rename the file anything you want, like gmail-to-outlook.csv (for the Outlook CSV format), gmail.csv (for Google CSV), or contacts.vcf (for the vCard format).Where to Find Contacts Automatically Added by GmailYour list and file of contacts may be large because Gmail adds new contact entries to your address book when you reply to an email or forward it to a new address. These new automatic entries are found under Other contacts in Gmail Contacts.Prevent Gmail From Adding Contacts AutomaticallyTo prevent Gmail from adding new addresses to your Contacts automatically:1. Go to Gmail and select the Settings gear in the upper-right corner of the page.2. Select See all settings. 3. Under the General tab, scroll down to Create contacts for auto-complete section and select I'll add contacts myself.4. Select Save Changes at the bottom of the page.
More detailsPublished - Fri, 01 Jul 2022
Created by - Asif Mahmud Arnob
Tax Deduction Ideas for Entrepreneurs & Business Owners
Most governments primarily rely on taxes as a source of income, and the business sector consistently makes the most contribution.It is crucial for business owners to have a comprehensive awareness of their tax responsibilities in order to maintain good standing all year long.Every business owner is under pressure to pay significant sums of taxes each year. Fortunately, by claiming tax deductions, owners can dramatically lower their taxable income.Some Tax Deductions for Business Owners Tax deduction for self-employmentIf you are self-employed, you may be able to reduce your tax burden by taking advantage of a self-employment tax deduction. The Tax Cuts and Jobs Act (TCJA) allows you to deduct 7.65% of your net income, or half, of your social security and Medicare taxes. The employer's portion of the tax is essentially considered a business expense. Travel costs for businessOwners are entitled to a tax deduction for all business-related travel-related charges, including hotel, meals, airline tickets, laundry, rental cars, and any other expenses listed by the IRS.To qualify as a work-related trip, the following conditions must be met:· crucial to your company's success.· Away from your tax jurisdiction, that is, away from the city in which your business is located.· Away from home for more than an usual day's work. Office supplies You can write off the cost of office supplies such pens, printers, computers, software, papers, and fax machines as long as you used them for business during the tax year in which you made the purchase. Postage and shipping costs are also valid deductions. Office costsPhone and internet bills, as well as business dinners, are examples of office expenses. Through December 31, 2022, you are permitted to deduct up to 100% of qualified meals. So make sure to keep solid records of all your receipts. You'll need to present correct documentation proving the occasion, location, and total costs. Promotions and advertisementsMaking business cards, using digital advertising techniques, running print ads, and developing websites are all expenses associated to promoting a firm. DepreciationAs a business owner, you can also write off the costs of depreciating assets like cars or machinery and be reimbursed for any related expenses over their lifespan. Bank interestYou may have to borrow money from financial institutions to help finance your business operations as an owner. On your annual filings, you can claim a 100% deduction for the interest on the loan as well as any other bank charges, such as annual business credit cards or service fees. Educational expensesEducation costs that went towards improving your work skills and that of your employees are eligible to be deducted. These may include seminars, fieldwork classes or training, industry publications, and other business learning material.
More detailsPublished - Sat, 27 Aug 2022
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